5 campagne di sensibilizzazione per la lotta contro il cancro

by • 4 Febbraio 2016 • Comunicazione, Focus, Sociale ed eticoCommenti disabilitati su 5 campagne di sensibilizzazione per la lotta contro il cancro2644

Oggi 4 febbraio si celebra la Giornata mondiale per la lotta contro il cancro. Il sito ufficiale dell’evento è worldcancerday.org e l’hashtag della giornata è #WorldCancerDay.
Come l’anno scorso, vi mostriamo una selezione delle più interessanti campagne di sensibilizzazione.



Il cancro si diffonde velocemente. La prevenzione può fare la differenza.

Advertising Agency: Filadélfia Comunicação, Brazil
Creative Director: Dan Zecchinelli
Art Director: Sandro Martini
Copywriter: Saul Gervásio



Instituto Mário Penna – Pink October
Certain things shouldn’t be seen before the time. Cancer should.
Breast cancer. You have a bigger chance of cure if you find it sooner.

Advertising Agency: Casasanto, Belo Horizonte, Brazil
Creative Director: Robson Santo
Art Director: Vinicius Turani
Copywriter: Angerson Vieira
Illustrator: Ovelha Negra



Instituto Mário Penna
More cigarettes, less you. August 29, National Non Smoking Day

Advertising Agency: Casasanto, Belo Horizonte, Brazil
Creative Director: Fred Bandeira
Art Directors: Fred Bandeira, Sttenio Costa, André Luiz Carvalho
Copywriter: Arthur Lobão
Photographer: Laurence Demaison
Published: 2015



Israel Cancer Association
What else do your genes have in store for you?
Do you have a family history of breast or ovarian cancer? You can reduce the risk and increase your life chances.

Advertising Agency: Gitam, Israel
Executive Creative Director: Shani Gershi
Creative Director: Sagi Blumberg
Art Director: Tamar Dvir
Copywriter: Ran Allon
Photographer: Itay Reiss
Account Managers: Reut Doron, Tal Nir
Planner: Hila Tamir
Studio manager: Meirav Peled
Account Executives: Adar Musai, Eliran Benyamini
Retoucher: Alex Melik Adamov, Tom Hahn
Production Manager: Omer Kandel
Producer: Sarit Yechezkel
Make up artist: Hila davidovitch
Published: 2014



AECC: Body painting
International Day of Fighting Against Breast Cancer.

Advertising Agency: Delvico Barcelona, Spain
Creative Executive Director: Pedro Soler
Creative Director: Beto Nahmad
Copywriters: Beto Nahmad
Art Director: Javi Garcia
Published: 2006

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