46 brand per il 50° Golden Super Bowl, per un costo medio di 5 milioni di dollari versati alla CBS per ognuno dei 30 preziosi secondi da passare sugli schermi di milioni di telespettatori.
Di seguito tutti i commercial del Super Bowl 2016 dedicati all’automotive, da superbowlcommercials2016.org.
Trovate i commercial delle altre categorie merceologiche al tag SB50.
This is not your grandmother’s Buick. The American carmaker, owned by GM, is using their first ever Super Bowl commercial to attract a younger audience to their Cascada convertible. They’ve got just 30-seconds to send the message! (And they plan on dedicating a few of those precious seconds to the LaCrosse and the Envision compact crossover as well.) The ad will star New York Gaints wide reciever Odell Beckham Jr. and 24-year-old model, Emily Ratajkowski.
We don’t know what they have in store for the Big Game, but they did release this teaser just three days before Super Bowl Sunday.
Hyundai isn’t holding back when it comes to investing in Super Bowl 50. In addition to being the official car and sponsors of the NFL, they created four Super Bowl commercials – two 30-second in-game ads, one 60-second pre-kickoff spot and one 60-second pre-game ad. What’s more – they hired four (yes, four!) world-class directors to help them create their Super Bowl 50 ads. It’s all hands on deck for Peter Berg, Fredrik Bond, Aaron Stoller and Janusz Kaminski. These aficionados have been invited to create commercials highlighting the Hyundai Elantra and Genesis.
Hyundai created four teaser ads and pre-released all four of their complete commercials. (Get more details about the Hyundai 2016 Super Bowl commercial here.)
Hyundai’s first complete ad release is a 30-second nail-biter called “The Chase.” Directed by Aaron Stoller, it will air in the first quarter of the Big Game. Watch how the Hyundai Elantra saves these two hikers from being attacked (or hugged?) by two bears. Thank goodness for that cool “talk-start” feature!
The second complete ad release is a cute, clever ad that shows off one really impressive feature of the 2017 Elantra. Automatic emergency brakes that can detect pedestrians – now that’s a real life-saver! Watch the fun ad that directed by Fredrik Berg. Called “Ryanville,” it stars eye candy, Ryan Reynolds as well as Ryan Reynolds and Ryan Reynolds. (Watch it and you’ll see what we mean.)
The third ad, called “First Date” stars Kevin Hart who is a very, VERY overprotective father. Apparently Hyundai’s new “Car Finder” feature was made just for dads like this.
The fourth Hyundai Super Bowl commercial is called “Better.” Directed by Fredrik Bond, it follows one boy who, rather than a heart, has a weird blue glowing engine. But apparently this engine-heart drives him to be a really good guy…
Honda has purchased a full minute of Super Bowl glory to show off their new 2017 Ridgeline truck and the fun commercial has us singing along! Who knew that sheep love Queen as much as do? The commercial will air during the third quarter when we are all good and liquored up.
After sitting on the sidelines since 2012, Acura has announced that they’re back in the game. Their ad will air during the first quarter and will focus on boosting sales for the 2017 Acura NSX. Sadly, it doesn’t feature Jerry Seinfeld like the previous Acura Super Bowl commercial.
Watch the extended version of their Game Day ad below:
There’s nothing Mini about the Big Game, except for the 30-second, third quarter commercial for the BMW Mini. This is their first Super Bowl commercial since 2011 and they’re using it to showcase the new design of the Mini Clubman, which they promise is actually big enough for your whole family.
The Mini 2016 Super Bowl commercial marks the kickoff of a campaign to “Defy Labels” and they’ve got an impressive team of athletes and celebrities on board to help them make sure the message is heard. Abby Wambach, Serena Williams, T-Pain, Randy Johnson (aka The Big Unit), Tony Hawk, Michael Whinnet, Michai Stephens and Hollywood actor Harvey Keitel all star in the ad spot. Incidentally, they’ve all also owned a Mini somewhere along the way…
Before Mini released their complete ad, they produced 8 teasers! You can see all the Mini Super Bowl ad teasers here.
Stick around for the third quarter of Super Bowl 50, because Kia’s 60-second ad is likely to be a good one. While each of their six previous Super Bowl campaigns has been entirely unique, they have always been good. The Kia 2016 Super Bowl ad will feature the Kia Optima and will be created by ad agency David&Goliath. Oh, yeah, and it will star Christopher Walken – and a sock. Do we have your attention?
Toyota dedicated 60-seconds to reminding us that the all-new 2016 Prius hybrid is the best car around. Their Super Bowl commercial, set to air during the two minute warning of the first half, is part of Toyota’s new ‘Comedy of Errors’ campaign. If dorky is your thing, it’ll have you running right over to your nearest Prius dealer.
After taking a year off from the Super Bowl game, Audi created a brilliant 60-second commercial for Super Bowl 50. Called “The Commander,” the ad tells the story of a former astronaut who has lost his will to live. That is, until he tries the Audi R8 and is transported back to the best moments of his life. Best of all, we hear David Bowie’s “Starman” in the background.
Love surprises? Then let us be the first to tell you that Fiat Chrysler has made a last-minute announcement. They have purchased not one, but two ad spots in the 2016 Super Bowl. Last year Chrysler ran three Big Game ads, promoting the Fiat, Jeep and Dodge. We’re still in the dark about what Fiat has in store for us this year.